The independent London newspaper

Environmental activism is pressuring Londoner’s to take care of the environment

23 September, 2019

In recent years going green and living a more sustainable and eco-friendly life has seemed easier than ever. However, in light of action from environmental activists such as Extinction Rebellion and Greta Thunberg, it has now become more important than ever before!

Environmental safeguarding isn’t always at the forefront of people’s minds and simple tasks such as recycling, switching off lights and taking your own bags to the supermarket are easily forgotten. However, data suggests that people in London are feeling the pressure when it comes to taking care of the environment.

According to the data collected by financial services company Legal and General, 42% of Londoners said that they felt pressured to use less plastic, whilst a further 32% said they felt pressured to save water.

What other environmentally friendly tasks is the capital feeling pressured to do?

  • Reduce Waste – 40%
  • Save electricity – 28%
  • Reduce carbon emissions – 27%
  • Go vegetarian/vegan – 13%

Official data states that the average Brit produces 12.5 tonnes of carbon dioxide a year, whereas in London emissions per head are staggering 25% higher, so it was interesting to find that Londoners only ranked third, behind Plymouth (35%) and Nottingham (28%), when it came to the city that felt most pressured to reduce their carbon emissions.

The survey also revealed that almost one-in-five (18%) people in London feel more pressure to address wider societal issues such as taking care of the environment, more so than do to reach personal milestones such as having children, getting married and even getting onto the property ladder.

It seems as though the messages from key activists such as Greta are getting through to capital. Environmental concerns are becoming a big part of our day to day lives, and although Londoners are feeling pressured to make changes for the better, that is far better than not feeling the need to change at all.

You can view further data from the survey here:


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