IslingtonTribune

The independent London newspaper

Queue around the (chopping) block! Punters flock to ‘first vegan butcher’

Upper Street business sells out of stock on its very first day, despite opening during ‘challenging time’ for the industry

06 November, 2020 — By Calum Fraser

Customers queue on Upper Street after Rudy’s Vegan Butcher opened on Sunday

BRITAIN’S “first vegan butcher” opened its doors this week with scores of hungry punters queuing up to get their hands on a slice of “baycon” or a “soysage patty”.

Rudy’s Vegan Butcher, which claims to be the first of its kind in the country, welcomed its first customers in Upper Street on Sunday, selling out of stock on its very first day.

Ruth Mumma – who goes by the nickname Rudy – told the Tribune she was “so excited” about opening the store despite it being a “challenging time” for the industry.

She said: “Popular products, including the dirty burger patties, pastrami, baycon, cheeze sauces and soysage patties, are all made with the aim of emulating the enjoyment and satisfaction that has become synonymous with American fast food.”

Over the past 25 years, the number of independent meat butchers in the UK has fallen by at least 60 per cent to around 6,000. In Chapel Market alone, the number of outlets has fallen from nine to just one in that period.

Asked if she thinks vegan butchers could reverse this trend, Rudy said: “The demand for a vegan butcher is definitely there.

“You only had to look at the queue on our opening day to see the appetite for something like this.

“It’s better for the planet, better for your health and tasty.”

She added: “We want to make a vegan lifestyle as accessible as possible, whether that is someone switching to a completely plant-based diet or just trying their hand at a more flexitarian outlook.

“If we can contribute in any way to build conversations around reducing meat consumption and fighting animal cruelty, then we feel as though we have positively impacted vegans and meat-eaters alike.”

Rudy’s will remain open during the current lockdown and orders can also be made online.

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