Islington barbers features in ‘Nothing Beats A Londoner’ Nike advert
Nike films part of 'Nothing Beats A Londoner' commercial at barber's, featuring ‘all the right people’
23 February, 2018 — By Biba Kang
Mark Maciver in his barber shop
A BARBER has told how an Islington institution ended up as a set for a viral advert for sportswear giant Nike.
The interior of D&L’s Barber Shop in Hornsey Road appears in the company’s Nothing Beats A Londoner advertising campaign with a comic scene in which Arsenal forward Alex Iwobi is pestered by comedian Big Shaq while he is having a haircut.
Regulars immediately recognised it as the shop run by Mark Maciver, known by the nickname “Slider” and whose haircuts are known as “Slider Cuts.”
He told the Tribune that when Nike’s ad team asked to feature his shop in their ad, his first response was “why me?”
He joked that they might want to choose a location that was slightly neater. But Mr Maciver explained that Nike told him: “We want something that is actually real and authentic.”
Alex Iwobi and Big Shaq in the Nike advert
The advert has been watched millions of times and features a series of well-known faces.
Mr Maciver said: “I thought it was amazing. I’m a bit biased, but everyone else is telling me it’s the best advert Nike has ever done. It captures London culture well. They’ve got all the right people in it.”
The barber shop is used to hosting famous clientele. Stormzy, another star of the Nike ad, has visited, and former Central Foundation Boys’ School pupil Reggie Yates has also sported a Slider Cut.
Of his barber’s new fame Mr Maciver said: “People are saying ‘you must have a lot more clients’. I’m not trying to be boastful but I’ve been fully booked and had a full client list for years.”
Mr Maciver puts his success down to holding the right set of values.
He said: “The core of it is – I’m a barber. It’s about giving out a good haircut. I’ve worked on that and I’m still working on that – there’ll never be a stage where I say ‘I can’t get better’.”
He went on to explain the importance of customer service: “I know the customers by name, I know who they are. You’re valued as a person when you step in here.”